Coolum Beach Realty is now a ‘Smart Agency’, a home based agency, without a shopfront (we were a traditional agency between 2014 & 2023).
The philosophy behind this, is that we are now able to simplify the model, and put the entire focus on the client and what they want.
“We are now able to offer cost effective packages around advertising and commission for our clients, as our costs have also reduced”.
Two Licensed Sales Agents, Stuart Cook (Director), and Rosie Mellish (Licensed Sales Agent), manage all of the transactions for buying and selling real estate through Coolum Beach Realty.
Greg Cook is joint owner with Stuart (son), and is also home based, managing the financials of operating a Smart Agency.
“Our brand is focussed on a more personal approach with buyers and sellers, acting fairly and reasonably in all situations, and we are able to offer favourable marketing and commission packages for clients, as our costs have also reduced moving away from a traditional agency into the Smart Agency model”.